What’s good (helpful links)

1. Bing is sentient! AAAAHHHHHH

This rare freakout from Ben Thompson at Stratechery had high entertainment value, but I don't know what that means for you know the world.

And to think I just rewatched "I, Robot..."

The more searched-focus reaction and the MS / Google faceoff analysis was over at Napkin Math.

QQ: Do we need AI in our search results? There's a difference between chat & AI helping us find things.

PS: I'm writing more about AI in my other newsletter which is focused more on online writing + creativity. Comes out on Tuesday.

2. How do you create a content strategy for horizontal SaaS co's? At Animalz

As someone who has mostly worked at these type of companies (some successful, some not), this paragraph stands out:

By prioritizing a handful of high-priority use cases, creating templates to jumpstart the UGC flywheel, and rolling up templates into dozens of search-optimized articles, horizontal SaaS companies can create content that supports the entire growth process: awareness, activation and retention.

3. 20 things every startup marketer should know from Emily Kramer

I'm starting a new role soon and looks like I have some catching up to do...

4. Sean from Crossbeam grew their newsletter to more than 50k subscribers in ~4 years. At Superpath.

Sean is a marketer I've looked up to for a long time and he gets results in completely different ways than I do it.

In this interview, he shares some of his secrets with Jimmy at Superpath -- including events as content! -- and how he structures his team.

5. Product Positioning vs Narrative from Elena Madrigal

Do you know the difference???

One more thing: A few months ago, Tyler Hakes from Optimist invited me to be part of his private community. It’s built to help entrepreneurs scale their content & SEO business. It includes a private Slack channel, monthly Q&As, and a great resource library (including my playbook, which is only available for the rest of this month). Tyler's agency makes more than $1M per year so he knows what he's doing.

Use this discount code 5X50 get 50% off your first month at https://bit.ly/MOFUJosh

That's all for now. Keep going,

-Josh

P.S.

GrowthContent is sent every 2 weeks. The next one will be on March 4

You're receiving this because you bought one of my products on Gumroad (How To Scale Traffic...playbook or the on-page SEO checklist or b/c you signed up. Find more articles at growthcontent.io.

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