Welcome to all the new subscribers. How can I help? Hit reply & let me know.

Some news from me: I'm now head of marketing at Tettra, a knowledge management software company. Think Confluence, but way easier to use. Focusing on content + SEO of course.

What's Good (Helpful Links)

1. How Duolingo reignited user growth. At Lenny's newsletter

Games, referrals, a retention team, good stuff. My 9yo daughter just got into Duolingo!

2. Webflow product-led SEO strategy. At Foundation.

Really interesting breakdown, especially since I don't like Webflow for SEO. The list of search intent KWs is good.

3. Let’s redefine growth marketing. At MKT1

Emily Kramer comes through again with an amazing post about growth marketing vs demand generation. One of those you have to read repeatedly.

4. Aura.com’s full funnel SEO strategy to ~1M visitors per month. Podcast with Gaetano DiNardo at HowTheFxck

Found interesting things in customer calls, documented them, researched them and saw they worked. Created videos for each of their blog posts. Tried a few KW structures that worked and kept going at them.

5. What half of the marketing budget is wasted? At OnlyCFO

The money quote: "If you give someone more money, they will find a way to spend it."

Until next time!

Keep going,

-Josh

P.S.

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